- Stoffelberg Biltong estimates the South African market for pre-packaged biltong to be worth R1.3 billion – all of it hugely fragmented, and with the good stuff disappearing as butchers too disappear.
- Now is the time to establish a high-quality biltong brand, Stoffelberg believes, and it wants to be that brand.
- Its "natural" range, punted as a protein snack, will soon be rolling out in Clicks stores nationwide.
At least one company believes it can teach Americans to eat biltong because it is the perfect high-quality protein snack at a time when consumers are looking for high-protein foods, and increasingly distrust complex products and methods of preparation.
In South Africa it is hardly necessary to popularise the idea of biltong – and yet it is not a category that has any strong brand associated with it.
